AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in Kenya Q3 2021 Performance
Discover the performance trends of the top 5 film and television apps in Kenya during Q3 2021, based on weekly downloads, revenue, and active users.
The third quarter of 2021 saw significant activity in the film and television app market in Kenya. Here’s a closer look at the performance of the top 5 apps: Netflix, Amazon Prime Video, Crunchyroll, Viki: Asian Drama, Movies & TV, and ZEE5 Movies, Web Series, Shows.
Netflix saw a varied pattern in weekly revenue, peaking at around $1.7K at the end of June and experiencing fluctuations throughout the quarter, ending at approximately $1.1K in the last week of September. Weekly downloads for the app surged, notably reaching a high of 90K in the final week of September. The app's weekly active users also showed a positive trend, increasing from 411K at the beginning of the quarter to 482K by the end.
Amazon Prime Video experienced steady weekly revenue with minor fluctuations, peaking at $1.6K in late June and maintaining a range around $1K throughout the quarter. The app’s weekly downloads saw a gradual increase, with a notable rise to 2.3K in late August. Weekly active users remained relatively stable, fluctuating between 22K and 26K over the quarter.
Crunchyroll had a modest performance in terms of weekly revenue, peaking at $122 in early August. Weekly downloads showed a slight increase, reaching up to 545 in mid-July. The app’s weekly active users exhibited a gradual increase, peaking at 4.9K in the last week of September.
Viki: Asian Drama, Movies & TV saw its weekly revenue fluctuate slightly, peaking at $86 in mid-September. The app's weekly downloads varied, with the highest number being 541 in mid-July. Weekly active users showed an increase, peaking at 5.1K in mid-July and maintaining a steady range around 4.5K to 5K through the quarter.
ZEE5 Movies, Web Series, Shows observed minor fluctuations in weekly revenue, with a peak of $94 in early September. Weekly downloads showed a gradual increase, reaching up to 563 in mid-August. The app's weekly active users remained relatively stable, fluctuating between 4.3K and 4.8K over the quarter.
For more detailed insights and data, visit Sensor Tower.
